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How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Episodes
Friday May 17, 2024
Friday May 17, 2024
JOIN THE CULTISH PRODUCT!
www.kerriefitzgerald.com/cultish
Join by May 23rd.
Get ready for a lively chat on The Ecommerce Society Podcast! Today, we’re diving into why it’s a game-changer to build a brand, not just a business, especially if you're in the product biz. We’ll tackle the challenge of popping out in a packed market and lay out some clever strategies to help you do just that. Expect lots of insights on boosting your customer experience, adding a personal touch by sharing the founder’s story, and discovering that magic ingredient—the unique selling proposition of your product. Plus, we've got some nifty examples to help you sprinkle these key ingredients into your own brand recipe!
Takeaways
- Branding is your secret weapon in the bustling marketplace.
- Stellar customer experiences are your ticket to a loyal fanbase.
- Sharing the founder’s story adds that personal sparkle, building trust and connections.
- Spotting and flaunting your product’s unique charm separates you from the crowd.
Chapters
00:00 - The Big Shift: Business to Brand
00:59 - How to Shine in a Sea of Sameness
06:07 - The Power of a Personal Story in Branding
13:48 - Discovering Your Product’s Secret Sauce
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