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How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Episodes
Tuesday May 30, 2023
Tuesday May 30, 2023
In this week’s episode of the 6 Figure Product Business Podcast, we dive deep into the power of product packaging and its ability to expand reach, create customer advocates, and attract wholesale stockists with Kelley Kempel, owner & founder of Hidden Path Creative. Kelley has over 20 years experience in retail, creating branding & packaging designs for iconic brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang. Kelley went on to work as a packaging designer at Dick's Sporting Goods. From there she moved to Kohl's to lead the brand packaging team. Kelley uses her background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.
In this episode we discuss:
- The biggest mistakes people make with packaging
- The impact of bad packaging on consumers' emotions and how it can affect their
- The top five products with exceptional packaging, showcasing the importance of thoughtful and visually appealing design.
- For DIY enthusiasts, the podcast explores the best options available for those who prefer to create their own packaging.
- The latest packaging trends and provides examples of packaging upgrades that have resulted in increased sales for brands.
Overall, the episode offers valuable insights into leveraging packaging as a strategic tool for business success. If you’re ready to level up your packaging and delight the F out of your customers, this episode is for you.
Follow Kelley
https://www.hiddenpathcreative.com/
https://www.instagram.com/hiddenpathcreative
Join her new DIY Packaging Design Course- https://www.hiddenpathcreative.com/design-packaging-that-sells
WORK WITH ME
Join E-Commerce Society
Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:
{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Roadmap To More Customers Without Paying For Ads
[Free Download}
Increase Your Website Conversion
{Free Download}
10 Must Have Emails You Need To Send To Your List
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
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