Ecommerce Society Podcast

I Spoke at a Big Expo- My Experience, How to Pitch Yourself for Speaking Gigs, My Takeaways & What I Learned

Hey, it's Kerrie here! In episode 249 of the Ecommerce Society podcast, I dive into my recent experience speaking at a jewelry expo, called PJX. I share insights on the immense power of community and networking, the importance of constantly revising and improving your presentations, and the value of asking for compensation.

Building relationships and connections within your industry can open up invaluable opportunities. I emphasize the significance of engaging your audience and adjusting your presentation based on their reactions. I reflect on what worked and what didn’t during my trade show presentation and discuss the necessity of better preparation and setting boundaries when committing to multiple events.

One of the key takeaways is the importance of starting with virtual speaking opportunities to gain experience. Don't forget to capture videos or photos for social proof! Listen in as I talk about how speaking engagements can be a game-changer for product-based businesses, providing visibility and a chance to connect with new audiences.

Takeaways:

• Community and Networking: Never underestimate the power of building relationships within your industry.
• Revise and Improve: Continuously evaluate and refine your presentations for better results.
• Ask for Compensation: Advocate for yourself and negotiate.
• Engage Your Audience: Use icebreakers and interactive elements to make your presentations memorable.
• Prepare and Set Boundaries: Essential for managing multiple speaking engagements.
• Support Other Businesses: Networking can lead to valuable opportunities.
• Virtual Speaking Opportunities: A great way to start and gain experience.
• Social Proof: Capture videos or photos of your engagements.

www.kerriefitgerald.com

www.instagram.com/kerrie.a.fitzgerald

Subscribe to my newsletter- Just Add Hotsauce:

each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.

 https://kerriefitzgerald.myflodesk.com/hotsauce 

 

Mentions:

https://goldie-links.com/

https://lavisheverlastingjewelry.com/ (serving NY & NJ)

PJX: https://sunstone.regfox.com/pj-expo-2024 

What's Your Next Big Move? 4 Ways To Manifest Your Business "what if's" into Reality

In this episode, I discuss the concept of making big moves in business and how to leverage your business experience to create new opportunities. I share my personal experiences, insights, and actionable steps for turning ideas into reality. I also introduce the idea of in-person retreats and seek your feedback on potential retreat locations and formats.

 

Takeaways:

• Leverage your business experience to create new opportunities
• Manifest ideas into reality
• Explore the concept of in-person retreats
• Seek audience feedback on potential retreat formats and locations

 

Want to join the waitlist for my retreat?

https://www.kerriefitzgerald.com/retreatwaitlist 

From Brick-and-Mortar to Selling Business For Millions with Pet Boss Nation’s Candace D’Agnolo & Her Journey in the Pet Industry

Welcome to the Ecommerce Society Podcast! In this episode, we sit down with Candace D’Agnolo, founder and CEO of Pet Boss Nation. Candace shares her extensive experience in the pet industry, offering actionable advice for entrepreneurs at any stage of their journey.

Key Topics Discussed:

• Entrepreneurial Beginnings: Learn how Candace transitioned from painting murals to launching her retail pet store, Dogaholics, and the lessons learned from those early entrepreneurial efforts.
• Challenges of Brick-and-Mortar Businesses: Discover the risks and rewards of physical stores compared to online businesses, including lease negotiations and managing upfront costs.
• Financial Insights for Business Owners: Gain insights into effective cash flow management and the importance of financial planning for sustaining and scaling a business.
• Preparing to Sell Your Business: Candace discusses her strategy for preparing and selling her businesses at a profit, emphasizing timing and business valuation.
• Pet Boss Nation's Evolution: Hear about the evolution of Pet Boss Nation into a consulting and group coaching powerhouse, and how these services can help pet business owners thrive.

Join us for this enlightening conversation with Candace D'Agnolo, packed with real-world advice for growing your business in the pet industry. Don’t miss out on these expert insights!

 

Follow Candace & Pet Boss Nation

petboss.com

https://www.facebook.com/petbossnation

https://instagram.com/petbossnation/

Join the Pet Boss Club - petbossclub.com

 

Work With Me:

Grab my new book, Customer Obsession 

 

Let’s Be Friends

Follow Kerrie on Instagram

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www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

Case Study: Would Poppi Be a Cult Brand If They Had Boring Packaging?

This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The Dapper Dog Box, enhancing both sales and customer engagement. Wrapping up, we extend an invite to join the Cultish Product Program, where listeners can further their knowledge on packaging mastery and enhancing customer experiences.here.https://drinkpoppi.com/

 

If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June.

JOIN THE CULTISH PRODUCT! 

www.kerriefitzgerald.com/cultish

Join by May 23rd. 

 

If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com

BOOK HERE: https://calendly.com/kerriefitzgerald/60

 

Chapters

00:00 - Unpacking the Importance of Product Packaging

09:55 - Dive into Poppy’s Vibrant Packaging and Brand Evolution

15:46 - From Mother Beverage to Poppy: A Brand Transformed

 

Takeaways

• Packaging is more than just wrapping; it’s an essential part of the customer's journey and brand perception.
• Effective packaging can set your brand apart, boosting recognition and sales.
• Poppy’s evolution showcases the substantial impact of thoughtful rebranding and packaging.
• Selecting the right color scheme and design can make your product irresistible.
• Learn the secrets of successful packaging in Kerrie’s Cultish Product Program.

Case Study: Stellar Packaging & Experience with "who gives a crap" brand

The power of customer experience and packaging and how powerful a role they play in getting a customer to stop their scroll in a sea of crowded and saturated brands but get them to choose YOU to buy from. IN this case study style podcast I use an adorable toilet paper brand, who gives a crap and walk though their powerful packaging and why I’m absolutely obsessed with it. If you can follow along  while you listen- check them out here.https://us.whogivesacrap.org/

 

If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June.

JOIN THE CULTISH PRODUCT! 

www.kerriefitzgerald.com/cultish

Join by May 23rd. 

 

If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com

BOOK HERE: https://calendly.com/kerriefitzgerald/60

 

How to Get Mega Loyal Repeat Customers To Buy Again & Again

JOIN THE CULTISH PRODUCT! 

www.kerriefitzgerald.com/cultish

Join by May 23rd. 

 

Repeat customers are the bloodline of your business- you need them and you want more of them. Customer Loyalty is kind of this weird buzzword but it can be hard to actually know HOW to get it- what do you need to do. In this episode of Ecommerce Society, I will show you HOW to get more repeat customers, why you want them, and 5 things you can start doing today to get them in your business. 

I also use real examples- for example I just spent $150 this morning with the brand, Dressed in Lala. This was my second order with them in the span of one month- why and how did they get me to spend $150 on top of the $57 I spent with them the first time……..Listen to find out.

 

Takeaways

• Repeat customers spend 67% more than new customers per transaction.
• Repeat customers contribute to approximately 40% of the revenue for an online store.
• To get repeat customers, focus on creating a positive customer experience.
• Implement a customer loyalty program and send regular email campaigns.
• Improve customer service and use post-purchase emails to stay connected with customers.
• Create memorable packaging to enhance the unboxing experience.
• Don't be afraid to ask for the sale and promote your products.

 

Chapters

• 00:00 Introduction: The Importance of Repeat Customers
• 08:29 Building Trust and Loyalty through Positive Experiences
• 13:04 Tips for Getting More Repeat Customers
• 29:29 Asking for the Sale: Don't Be Afraid to Promote Your Products

Create an Easy Sales Funnel To Make "Passive Income" For Product Businesses

JOIN THE CULTISH PRODUCT! 

www.kerriefitzgerald.com/cultish

Join by May 23rd. 

 

Passive income is all the rage these days but is it actually possible to make it happen in your ecommerce business? My answer is YES it is. You can 100% set a few marketing channels or systems up in your business to allow your business to generate sales without you trying each day- pretty magical right?

Well it is. You can do this through the combo of your website and email- and in this episode of Ecommerce Society podcast I walk you through how you can do it and talk about the power of email and why you need it in your business. 

If you want to implement these strategies in your business, then join us for the next round of our group coaching program, The Cultish Product! We kick things off in JUne for 3 months. www.kerriefitzgerald.com/cultish

Deadline to join is May 23rd.

.

Takeaways

• Passive income in e-commerce is achievable through various strategies.
• Affiliate programs allow influencers and bloggers to promote products for a commission.
• Customer loyalty programs encourage repeat purchases and referrals.
• Email marketing helps create a sales funnel and nurture leads.
• These strategies can generate passive income and provide a high return on investment.

Chapters

• 00:00 Introduction: Making Passive Income in E-commerce
• 01:25 Affiliate Programs: Harnessing the Power of Influencers
• 06:16 Email Marketing: Creating a Sales Funnel

 

 

How to Stand Out Against Competitors (and Amazon) So They Buy From You

JOIN THE CULTISH PRODUCT! 

www.kerriefitzgerald.com/cultish

Join by May 23rd. 

 

Get ready for a lively chat on The Ecommerce Society Podcast! Today, we’re diving into why it’s a game-changer to build a brand, not just a business, especially if you're in the product biz. We’ll tackle the challenge of popping out in a packed market and lay out some clever strategies to help you do just that. Expect lots of insights on boosting your customer experience, adding a personal touch by sharing the founder’s story, and discovering that magic ingredient—the unique selling proposition of your product. Plus, we've got some nifty examples to help you sprinkle these key ingredients into your own brand recipe!

 

Takeaways

• Branding is your secret weapon in the bustling marketplace.
• Stellar customer experiences are your ticket to a loyal fanbase.
• Sharing the founder’s story adds that personal sparkle, building trust and connections.
• Spotting and flaunting your product’s unique charm separates you from the crowd.

Chapters

00:00 - The Big Shift: Business to Brand

00:59 - How to Shine in a Sea of Sameness

06:07 - The Power of a Personal Story in Branding

13:48 - Discovering Your Product’s Secret Sauce

Cultish Product is Back- Updates, New Pricing, Who It's For

www.kerriefitzgerald.com/cultish

Join by May 23rd. 

In this bonus episode of the Ecommerce Society Podcast, updates and changes to the signature mentor coaching education program, the Cultish Product Program, are discussed. The program is now a three-month group coaching mentor program focusing on creating a cult-like brand, providing a scroll-stopping customer experience, setting up sales on autopilot, and getting repeat customers.

Key Highlights

• Creating a Cult-Like Brand: The program emphasizes the importance of standing out against competitors and Amazon, creating a memorable customer experience, and implementing effective sales and marketing strategies.
• Scroll-Stopping Customer Experience: Learn to craft a customer journey that leaves a lasting impression.
• Sales on Autopilot: Set up systems that drive sales effortlessly.
• Repeat Customers: Strategies to keep customers coming back.

Program Features

• Personalized Feedback: Includes coaching and hot seat calls.
• Community Support: Access to a Facebook group.
• Comprehensive Curriculum: Includes video and audio modules, workbooks, and templates.
• Customer Experience Audit: Detailed feedback on websites, checkout processes, and packaging.

Four Pillars of the Cultish Product Program

1. CULT Brand Formula: Develop a unique and compelling brand identity.
2. Customer Experience: Create a seamless and memorable customer journey.
3. Sales on Autopilot: Automate sales processes to generate revenue effortlessly.
4. Repeat Customers: Focus on retention and repeat business.

Program Structure

• Monthly Pillar Release: Each month, a different pillar is introduced, with supporting materials like video and audio modules, workbooks, and templates.
• Customer Experience Audit: Participants receive personalized feedback on their websites, checkout processes, and packaging.

Pricing

• Monthly Payment: $199 per month.
• One-Time Payment: $995.

Suitable For

The Cultish Product Program is ideal for new or semi-established product business owners looking to improve their direct-to-consumer channels and increase sales.

Key Takeaways

• Stand Out Against Competitors: Develop strategies to differentiate your brand.
• Memorable Customer Experience: Enhance your website, checkout process, and packaging.
• Automated Sales: Utilize email marketing and other tools to drive sales on autopilot.
• Cost-Effective Customer Retention: Focus on repeat customers for sustained growth.

Episode Chapters

• 00:00 - Introduction and Program Updates
• 05:11 - Creating a Cult-Like Brand
• 11:51 - Providing a Memorable Customer Experience
• 14:11 - Setting Up Sales on Autopilot
• 31:13 - Implementing the Cult Brand Formula
• 33:09 - Enhancing Customer Experience through Packaging
• 35:00 - Creating Sales on Autopilot
• 37:28 - Building Repeat Customers
• 46:00 - Suitable for New or Semi-Established Product Business Owners

Four Surprising Things I'm Struggling With As I'm Starting My 2nd Product Based Business

In this episode, I share my struggles and internal battles as I start my second product-based business. I discuss the pressure to make everything perfect, the challenge of overthinking every decision, the fear of failure, and the difficulty of managing multiple businesses simultaneously. I emphasize the importance of taking action and making smart business decisions based on data and customer preferences.

Takeaways

• Starting a second product-based business is not necessarily easier than the first, and it comes with its own set of challenges.
• Perfectionism can hold you back from taking action and launching your business. It's important to find a balance between striving for quality and progress.
• Overthinking every decision can hinder your progress and waste valuable time. Focus on making smart business decisions based on data and customer preferences.
• Managing multiple businesses simultaneously can be overwhelming and lead to burnout. Prioritize and allocate your time and resources effectively.
• It's normal to have fears and doubts when starting a new business, but it's important to push through and take action. Starting a business is challenging and can lead to self-doubt and overthinking decisions.
• It's important to make data-driven decisions based on what customers actually buy, rather than what they say they like.
• Finding a balance between being scrappy and wanting things to be perfect can be difficult.
• Transparency in the entrepreneurial space can help others feel less alone in their struggles.

LInks Mentioned:

Amusejoy Poo Bags- follow on Instagram & Tiktok

www.instagram.com/amusejoypoobags

https://www.tiktok.com/@amusejoypoobags

 

Work With Me:

Grab my new book, Customer Obsession 

1. Sign Up For A Website Redesign

Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website

https://www.kerriefitzgerald.com/websiteVIP 

 

2.  Join waitlist for Cultish Product

A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!

Join waitlist Learn More

 

Free Guides & Resources For The Win:

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Create Your Cult Like Brand “Private Podcast”

An 8-part audio series that walks you through how to create your cult brand

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Let’s Be Friends

Follow Kerrie on Instagram

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www.kerriefitzgerald.com