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How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Episodes
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
Welcome to the 35th episode of The 6 Figure Product Business Podcast.
Today we’re talking with Pinterest strategist, Meagan Williamson. As an OG pinner, Meagan has seen the highs and lows of Pinterest over the last decade and knows the potential it has to help you grow your product business. If you are confused about how Pinterest can help you grow your business, then this episode is for you.
Here are some other key takeaways from this episode:
- Why your product business (ecommerce and subscription box, etsy) needs to be using Pinterest
- How Pinterest will help your dream customers discover your brand and products
- What types of content you need to be creating for Pinterest
- Blog ideas that will make Pinterest prioritize your pins
- The power of video pins and how to use them
- Step-by-step of pinning, how much pins to create per month and what to pin
- How to repurpose instagram content to pinterest
- A tip given to Meagan directly from a Pinterest engineer
- How Pinterest can help you show up on google search so you don’t need to rely on ads for traffic
WORK WITH ME
MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY
If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today.
Grab My Pinterest Course
Grab my mini Pinterest course for $99
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
Connect with Meagan
https://www.instagram.com/meaganawilliamson/
Tuesday Jun 22, 2021
Tuesday Jun 22, 2021
Welcome to the 34th episode of The 6 Figure Product Business Podcast.
Today we’re talking with E-Commerce & Email Marketing expert, Jessica Totillo Coster of E-Commerce Badassery.
Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. She supports scrappy female entrepreneurs with actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure eCommerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry - now she’s sharing everything she learned the hard way, so you don’t have to.
Here are some other key takeaways from this episode:
- The only 3 ways to increase revenue in your ecommerce and subscription box business
- Quick wins for eCommerce success - strategies and tactics for super-quick results
- How to increase the average order value with one shopify app
- What are your favourite ways to get subscription box customers to come back and buy more, vs. just waiting for their next renewal
- Quick ways to acquire new customers that doesn't require spending money on ads
- Why listening to strangers in facebook groups isn’t always helping your business.
- Jessica’s number #1 tip for all product businesses
Connect with Jessica
https://ecommercebadassery.com/
https://www.instagram.com/ecommercebadassery/
LEARN From Me
More of a DIYer?
Growth Academy Course: https://kerriefitzgerald.com/growth-academy-accelerator
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Jun 15, 2021
Tuesday Jun 15, 2021
Welcome to the 33rd episode of The 6 Figure Product Business Podcast.
Today we’re talking with teacher and education consultant Katie Smith of Two Harbors Coaching LLC.
Have you ever received a subscription box and literally have no idea what’s inside or how to use the products inside? Well today we have education expert Katie Smith bringing the fire and teaching us how we can retain customers, and improve the customer experience by educating your customers so they know how to use your products and know the products are for them!
Here are some other key takeaways from this episode:
- How to improve your customer’s experience by incorporating educational components to your business.
- How to provide the right educational pieces to your product business.
- Enhance your customer experience and Improve your subscription box inserts by adding the right information.
- Add more engaging information to create stellar product descriptions and product pages that help you create.
Connect with Katie
Instagram: https://www.instagram.com/katiethecoursecoach/
Facebook: https://www.facebook.com/KatieCourseCoach/
Website: https://www.katiemsmith.com/
Contact Email: info@katiemsmith.com
Program Audit Freebie link: https://www.katiemsmith.com/audit
Become A Marketing & Sales Ninja- Our Next Round starts last week in MAY.
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. We start the last week in May. APPLY TODAY!
Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Jun 08, 2021
Tuesday Jun 08, 2021
Welcome to the 32nd episode of The 6 Figure Product Business Podcast. Today we have pet industry expert Tori Mistick.
Tori Mistick is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. Her mission is to help women live their best life with dogs - as pet parents and petpreneurs! Her dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal.
If you have a pet industry business, are a pet influencer, or want to start a pet related business, then this episode will be for you.
Here are some other key takeaways from this episode:
- How to create a community for your business to nurture followers into buyers
- Why should I put the effort into growing an online community (instead of straight sales)?
- Where is the best place to host an online community?
- Do I really need a blog?
- What should I blog about?
- The best tools to help with SEO and keyword research
- Why Pinterest is a must have for driving traffic
- Tori shares her strategy for her own Pinterest account which gets 1 million monthly impressions
Connect with Liz
Blog: www.wearwagrepeat.com
Podcast: www.wearwagrepeat.com/podcast
Shop: www.shop.wearwagrepeat.com
Online Courses: www.wearwagrepeat.com/courses
Instagram: www.instagram.com/tmistick
Facebook: www.facebook.com/groups/wwrlabs
Pinterest: www.pinterest.com/tmistick
tori@wearwagrepeat.com
Freebie: Wear Wag Repeat Resource Guide: http://wearwagrepeat.com/guide
Use code: Kerrie for 10% Tori’s courses
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Jun 01, 2021
Tuesday Jun 01, 2021
Welcome to the episode of The 6 Figure Product Business Podcast.
Today we’re talking with pet industry social media marketer Rachel Doran.
Rachel Doran is the owner and founder of Tell Your Tails. She specializes in helping pet businesses attract and connect with their ideal customers so that they can sell to them over and over again! Through coaching and tailored social media, email, and blogging services, Rachel is passionate about helping pet entrepreneurs tell their own unique tale in order to captivate their own pet business super fans!
Understanding & Attracting Your Ideal Customer - this is such a buzzword in the marketing world and because of that, often gets overlooked or sidestepped. Through this convo, I'd walk people through what ideal customer reflection + research actually looks like and then, how you can use what you come up with to actually attract more of those ideal customers to your business!What Goes Into Your Instagram Strategy: Why just posting doesn't work, why building a strategy is important, what goes into/what to consider when building your strategy, and tips to actually stick to your strategy.
If you’ve ever wondered about email marketing, how to get started, how to get people to actually open your emails and how to make sales from emails, this episode is for you.
Here are some other key takeaways from this episode:
- So what does your ideal customer actually mean/entail?
- How do you start to come up with your ideal customer?
- Does niching down to your ideal customer close you off to other customers?
- How do you attract your ideal customer?
- What Instagram trends are popular right now/should be considered when building your strategy?
- What are the key components that make up your Instagram strategy?
- How to use reels to connect to your ideal customers
Connect with Rachel
www.tellyourtails.com
instagram.com/tellyourtails
Work With Me
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday May 25, 2021
Tuesday May 25, 2021
Welcome to the 30th episode of The 6 Figure Product Business Podcast.
On this episode I am talking about seven of the biggest mistakes I made while I owned my own subscription box business, The Dapper Dog Box.
This is certainly a more vulnerable episode for me, but I do believe it’s important to share things that I messed up on when I had my business.
This episode is an absolute must have, especially if you are feeling like you’re struggling in your business. I want you to not repeat my mistakes, so take the time and listen!
Connect with my Podcast Producer, Erin Tofani at:
Website: https://erintofani.com/
Instagram: https://www.instagram.com/erintofani/
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday May 18, 2021
Tuesday May 18, 2021
With the different business coaching or group coaching programs and masterminds out there, how do you decide which one will benefit you the most? I get some questions around my new group coaching program so I am giving you a behind the scenes look at it in this episode.
My goal is to give you a greater understanding of the program, why I created it, who it's for and how you can apply.
As an incredible bonus, you get to hear from TWO people inside my marketing accelerator program- Anne from Jungle Jack Co and Janelle from Jax & Darci. They are sharing their experience from being in the program and I love every second of hearing it! They talk about things like:
- Why they joined the program
- What they liked most about it
- What results they got
- Their favorite parts of the program
On Today’s Episode You Will Learn:
- What the marketing accelerator program consists of
- How this program will help you increase your sales and how
- How this program allows you to see blind spots inside your business
- The community angle and accountability piece of the program
- How you can apply
The next round of the Marketing Accelerator starts the last week in May, so apply today to guarantee your spot:
Apply today at: http://kerriefitzgerald.com/group-coaching-program
Have questions about the program or want to make sure it’s a good fit for you? Send me a DM on instagram and lets chat. www.instagram.com/kerrie.a.fitzgerald
Connect with Anne of Jungle Jack
https://www.instagram.com/junglejackco/
Connect with Janelle of Jax & Darci
https://www.instagram.com/jaxanddarci/
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday May 11, 2021
Tuesday May 11, 2021
Welcome to the 28th episode of The 6 Figure Product Business Podcast.
Have you ever been in a position where you want to quit your 9-5 and go full steam into your side business or start that dream product business. Or you already have your product business but you feel all over the place, unorganized, lack of planning and winging just about everything in your business? If that is you, this episode will be gold for you my friend.
Today we’re talking with strategy and action coach, Liz Landeen. Ready to master your mental clarity, get more organized and stay more productive, this episode is a must have for you.
Here are some other key takeaways from this episode:
- How to leave a 9-5 and pivot into your “dream product business” or side business
- Creating an actionable 12 month step-by-step plan to create the lifestyle you want
- How to move from mental clutter to massive clarity with ease in life and business
- The art of making shit happen with ease in life & business
- What's the best place to start if someone feels overwhelmed by lots of thoughts and ideas
- A must have exercise and template for you to do a mind sweep to sort through the mental clutter you need to do and what to focus on.
WORK WITH ME
MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY
If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today.
DOWNLOAD MY FREE RESOURCES
HOW TO INCREASE YOUR WEBSITE CONVERSION RATE
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
Connect with Liz
www.LizLandeen.com
elizabethlandeen@gmail.com
https://www.facebook.com/elizabeth.landeen.3/
https://www.facebook.com/groups/sheconnectsworldwide
Landing page - https://www.lizlandeen.com/schedule
Tuesday May 04, 2021
Tuesday May 04, 2021
Grab my Traffic Bootcamp Course for just $99
Welcome to the 27th episode of The 6 Figure Product Business Podcast.
Today we’re diving into the magical ways you can increase your website traffic. If you are struggling to get more eyeballs on your website then you need to be engaging in traffic booster actions. These six things are all things that you can get started on today if you own a subscription box business.
Links Mentioned:
https://www.youtube.com/watch?v=vtxqqJAC06s&t=34s
Work With Me
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Apr 27, 2021
Tuesday Apr 27, 2021
Welcome to the episode of The 6 Figure Product Business Podcast.
Today we’re talking with PR and Marketing expert, Hannah Nieves.
With extensive experience in marketing, branding and PR; Hannah knows what it takes to build, market and promote authentic brands and create results. She created her business out of the sheer passion of being able to serve female entrepreneurs and visionaries like yourself. What started out as a mentorship program turned agency, consulting and education platform has allowed Hannah to serve women in a multitude of industries and creative backgrounds.
Hannah is the go to resource for marketing, branding and PR for entrepreneurs and brands alike.
Here are some other key takeaways from this episode:
- The benefits of being featured on media publications like Goop, Brit +Co and Oprah.
- Do the benefits go beyond brand awareness or credibility.
- Some examples of Hannah’s clients ranging from 6-7 figure brands.
- The process of pitching to the media as an expert in your niche
- Figuring out which outlets would be the best fit for you and your expertise
- How exactly do you pitch yourself to the media?
- Thoughts on the pay to play features
- How influencer marketing can be an effective PR strategy
- Websites that help you know influencers engagement rates
Connect with Hannah
Website: www.hannahnieves.co
Agency Landing page: https://hannahnieves.co/the-agency
Instagram: www.instagram.com/hannahmnieves
Facebook Page: https://www.facebook.com/hannahmnieves/
Work With Me
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram