162K
Downloads
266
Episodes
How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Episodes
Tuesday Apr 20, 2021
Tuesday Apr 20, 2021
Welcome to the 25th episode of The 6 Figure Product Business Podcast. To celebrate earth day this week, we’re talking with Leanne Baum of Pure Earth Pets. PEP is a sustainable pet subscription box business that focuses on all natural treats and eco friendly toys for dogs. Pure Earth Pets was born out of the love for her rescue pup Dover and a desire to educate pet parents and provide them with unique eco friendly dog toys they wouldn't be able to find at their local petco style shops. Her passion for helping the planet evolved when she recognized that there were no accessible sustainable toys for her dog Dover. She made it her mission to find them, and bring them to the doors of dog owners around the country. She says “We do the research so our customers don’t have to! Here are some other key takeaways from this episode: • How Leanne carved out her own little niche in the uber saturated pet subscription box space • The journey of starting a subscription box business focusing on sustainable and eco-friendly products • Why it was important to create a brand that focuses on environmentally friendly causes • The impact that Pure Earth Pets has made • How Leanne leveled up her brand by incorporating and writing a children's book, Dover Saves The Planet, available on Amazon. Connect with Leanne Website: www.pureearthpets.com use code SIXFIGURES15 for 15% off your order on subscription box or shop page. Instagram: www.instagram.com/pureearthpets Dover Saves The Planet Book- https://www.amazon.com/Dog-Named-Dover-Saves-Planet/dp/0578810484 (this makes a perfect gift for friends or family with kids) Work With Me This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
Welcome to the 24th episode of The 6 Figure Product Business Podcast.
Today we’re talking with Leah and Eileen, founders of the self care for women brand, b.minton. With zero online retail experience they launched their e-commerce business during a pandemic and were forced to pivot along the way.
Located in Charleston, South Carolina, b.minton was founded to give badass women some essential self-care. Each b.minton box is thoughtfully curated to inspire women to practice REALISTIC self-care through their easy-to-use tip system and ethically sourced, handcrafted goods from small businesses doing good for our communities and planet.
Here are some other key takeaways from this episode:
- How this female owned business had to pivot during covid and change up their entire business model.
- The story of why they decided to start a self-care gift boxes business.
- The biggest challenges of starting a biz during the pandemic and what’s been their favorite thing they have learned along the way.
- Why creating products around the Charleston community is important to them.
- What they did well right out of the gate and what took a bit more to learn.
- Why is self-care so important right to women now in 2021 and what advice would you give to women who say they don’t have time for self-care.
Connect with B.Minton
Web: bminton.com
Social: @shopbminton on IG, FB, and Pinterest
Take 10% off your b.minton order:
Use code KERRIE10 for 10% off
Work With Me
If you’re looking to START a product business or GROW yours, please reach out to me and let’s see how I can help you! Hello@marketingbykerrie.com
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Apr 06, 2021
Tuesday Apr 06, 2021
Welcome to the episode of The 6 Figure Product Business Podcast.
Today we’re talking with Copywriting Expert Lucy Bedewi of My Write Hand Woman.
Lucy is a copywriter and content writer behind My Write Hand Woman. She focuses on writing impactful to help female entrepreneurs scale their businesses. Through zesty brand tones and clear messaging, she helps to create copy that turns casual scrollers into raving fans.
Here are some other key takeaways from this episode:
- What makes a product description convert
- What's the #1 mistake product-based business owners are making when it comes to writing product descriptions
- The recommended process for writing a product description
- The ingredients that turn a product into a community
- How to create that "wow" factor for an e-commerce shop with my copy
Connect with Lucy
Instagram @mywritehandwoman
Work With Me
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
EASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops
Grab this instagram mini course for just $99
https://marketing-by-kerrie.mykajabi.com/instagram
$99
Welcome to the 22nd episode of The 6 Figure Product Business Podcast.
I get asked all the time, “ How do I grow my instagram, or How do I get more followers on Instagram? Today I’m taking you behind the scenes of my Marketing Accelerator group Coaching program and giving you the framework behind the instagram portion of my program. In my marketing program we deep dive into three key and essential marketing channels you need to grow your business. One of those channels is Instagram and we spend 6 weeks deep diving it, dissecting it and you walk away knowing how to sell, make more sales and get more customers from Instagram. If you are ready to become a marketing ninja and use Instagram to effortlessly increase your sales, then join me in my Marketing Accelerator Group Coaching Program. Apply today, program is for only 5 people or less and we begin at the end of april. Apply today to guarantee your spot. http://kerriefitzgerald.com/group-coaching-program
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
Welcome to the 21st episode of The 6 Figure Product Business Podcast.
Today we’re talking with Email marketing expert, Shannon Vondy
Shannon fell in love with email marketing and discovered it’s true power when she made $2600 from email. Now, Shannon helps busy entrepreneurs use the power of email to grow their business and make more money. I offer done for you (and done with you) email services including: weekly email management, funnel builds, launch strategy, email intensives, etc. Essentially, if it involves your email list, I can likely streamline it for you
If you’ve ever wondered about email marketing, how to get started, how to get people to actually open your emails and how to make sales from emails, this episode is for you.
Here are some other key takeaways from this episode:
- How Shannon made $2600 from one email
- Why product businesses need to have an email list
- The two things you need to get started
- How to leverage Instagram to grow your email list
- Creative ways to get subscribers on your email list beyond the “10% off popup”
- How to get crazy high open rates
- Ways to create valuable content you can send your subscribers that positions you as their "go to" for your service/product
- How often to email your list to not “annoy” them
Connect with Shannon Vondy
instagram.com/mrs.vondy
Mrsvondy.com
Freebies
3 ways to grow your email list for free- https://www.mrsvondy.com/3-ways-to-grow-your-email-list
5 easy ways to create content for your emails - https://www.mrsvondy.com/5easyways
Work With Me
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Mar 16, 2021
Tuesday Mar 16, 2021
Welcome to the 20th episode of The 6 Figure Product Business Podcast.
Today we’re talking with PR expert, Delaney Vetter of Delaney Vetter Communications. She is passionate about helping businesses show the world how amazing they are through strategic Public Relations tactics and personality driven copywriting
I often get asked by clients, how can I get featured on Oprah, or Brit&Co or other big media companies? Well Delaney is the girl who can make that magic happen for you!
Delaney helps product businesses like you, gain the media coverage you’ve always wanted, achieve authority and trust in your space, and build the best brand ever.
If you’ve ever wondered about PR, how it works, how to get media features, then this episode is for you.
Here are some other key takeaways from this episode:
- A breakdown of PR and what it actually is (verse what you might think it is)
- What can PR do for a product business
- How brands CAN get features in Oprah and other massive media agencies
- The right time for a ecomm business to work with an agency
- Free PR resources
- How to Leverage Influencers in your PR Strategy
Connect with Delaney Vetter
LinkedIn: Delaney Vetter
https://www.delaneyvetter.com/
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Mar 09, 2021
Tuesday Mar 09, 2021
Welcome to the 19th episode of The 6 Figure Product Business Podcast.
Today we’re continuing the conversation with Abbey and Courtney of the Duo Collective as a two part SEO episode series. They are an amazing team of SEO experts, marketing gurus, coffee and wine lovers and fur and real baby mamas. If you tuned in last week, you would have learned some key foundational areas of SEO that you need to know including why SEO is urgent for a product business and some ways to get started.
In today’s episode we are diving into specific areas of SEO
Here are some other key takeaways from this episode:
- What Off page SEO is and how you can get started implementing this today
- A breakdown of SEO backlinks and why you need them
- SEO for blogging and how blogging can help you create massive visibility on google
- 16,000 yearly visitors from one blog post- My own blogging story which led to multiple page 1 google rankings
- The must have SEO tools for getting started
Connect with Duo Collective
- SEO Courses (crash course + the complete beginners guide) https://seocourse.duocollective.com/
- Website report card audits - email us to inquire about this… hello@duocollective.com
- Instagram + Blog is a wealth of free information!
- Snag our freebie too: https://bit.ly/2SpDv9U (4 free ways to find SEO keywords)
Tools Mentioned:
https://neilpatel.com/ubersuggest/
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Mar 02, 2021
Tuesday Mar 02, 2021
- What is SEO
- Why an e-commerce businesses needs to care about SEO
- A breakdown of the 3 major parts of SEO
- How to get started today with your on page SEO
- Easy hacks to doing keyword research to help you show up on page 1 of google
- Keyword research, how to organize your keywords and what you do with your keywords
- How to optimize your website for SEO
WORK WITH ME
MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY
If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today.
DOWNLOAD MY FREE RESOURCES
How to use Instagram to Sell Your E-commerce Products
HOW TO INCREASE YOUR WEBSITE CONVERSION RATE
Let’s Be Friends
Follow Kerrie on Instagram
- SEO Courses (crash course + the complete beginners guide) https://seocourse.duocollective.com/
- Instagram + Blog is a wealth of free information!
- Snag our freebie too: https://bit.ly/2SpDv9U (4 free ways to find SEO keywords)
Tuesday Feb 23, 2021
Tuesday Feb 23, 2021
Welcome to the 17th episode of The 6 Figure Product Business Podcast.
Today we’re talking with Lindsay from Looq Design. She creates visuals that turn browsers into buyers for product-based businesses. From subscription box business, to e-commerce, her packaging and designs are total scroll stoppers.
After working in-house, ad agency and corporate she realized that there was one big difference between the “big” brands and small businesses. That big thing was visibility and consistency. And that’s exactly what she provides with brand and packaging design so business owners can stand out and own their space in the market.
If your a newbie on the scene and need some epic packaging for your business or your’re an established brand who wants to evolve your brand, this episode is for you.
Here are some other key takeaways from this episode:
- Why packaging matters for e-commerce and subscription box businesses
- How your packaging can help you stand out in the saturated online space and social media
- How to create packaging that customers will not want to throw away
- The power of packaging and how you can actually charge more $$ for your products with high end packaging
- When it’s time for you to find a packaging designer
- Examples of packaging that stops the scroll, creates return buyers and loyal customer superfans
Connect with Lindsay:
Instagram: @looqdesign
Facebook: https://www.facebook.com/looqdesign
Website: looqdesign.com
Freebie: https://looqdesign.com/9-steps-checklist
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Feb 16, 2021
Tuesday Feb 16, 2021
Welcome to episode 16 of the 6 figure product business podcast. I get asked all the time, how I grew a business without the use of ad spend, funding or staff. Today I am sharing my top six ways I scaled my business from zero to $350,000 in sales in 2.5 years for my subscription box business.
Here are some other key takeaways from this episode:
- Top seven marketing channels and customer acquisition strategies to acquire your dream customers with ZERO ad spend
- How I created powerful messaging that attracted and appeal one ideal customer
- The top two ways I maximized my conversion rate
- What I did to create a scroll stopping customer experience that resulted in thousands of tagged social media photos
- The importance of creating your customer superfans and my #1 ways I did this effectively to retain customers
This episode was brought to you by my course, The Subscription Box Growth Academy. If you want more sales, more customers, more profit, better marketing strategies that work, then this course is for you. I am launching this beta round in March and you can sign up TODAY to get in at the lowest no brainer price it will ever be offered at. SIGN UP HERE https://kerriefitzgerald.com/growth-academy-accelerator.
Link to polymailer bags:
Let’s Be Friends
Follow Kerrie on Instagram