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How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Episodes
Tuesday Feb 09, 2021
Tuesday Feb 09, 2021
Welcome to the 15th episode of The 6 Figure Product Business Podcast.
Today we’re talking with Jennifer Gardner, Email marketing & Funnels expert, and owner of Roamhowl Creative.
Jennifer is an entrepreneur, storyteller and lawyer who has owned her own law firm and multiple other businesses for 20+ years in Los Angeles. After tiring of hiring pricey marketing agencies who overpromised yet underdelivered “results,” she studied directly with 7-figure online marketers, copywriters and social media influencers to learn their secrets.
She then took what she learned and exploded her business using a simple lead generation system, email, a few iphone videos and a powerful messaging strategy. The secret to her success- magnetic messaging, storytelling, and the authentic energetic transmission behind her short form video and social media content.
She now teaches established business owners and budding entrepreneurs looking to join the digital economy what to say to get clients using social media, email and videos, and helps them create the systems and ads they need to grow their businesses with ease so that they don’t blow their kid’s college fund on pricey marketing strategies that don't work and they never have to attend another rubber-chicken networking event again.
Here are some other key takeaways from this episode:
• As an e-commerce business, why you need to be using email marketing and how to make the most of the channel
• The power behind email marketing and growing an email list
• How you can use your email list to get massive sales
• How to make your business more humanized and why that can differentiate you from the giants like Amazon
• How to create powerful email workflows that you can automate and generate passive income from
• The most important email you need to be sending to your email list (hint this email also statistically has the highest open rate)
• A fool proof system for using storytelling to make the emails convert even higher
Connect with Jennifer: (instagram) @iamjenniferbgardner Facebook: @roamhowl email: Jennifer@roamhowl.com Freebie link: https://whatthefdoisay.com/mbm-biz-mod - - "The Mini But Mighty Lead Gen Machine - How I made $75,000 from a few short iPhone videos and a $300 ad spend.
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program
Let’s Be Friends Follow Kerrie on Instagram
Tuesday Feb 02, 2021
Tuesday Feb 02, 2021
Welcome to the 14th episode of The 6 Figure Product Business Podcast.
How do I grow my Etsy shop?
In this episode we are talking with one of my students about how she started her brand new Etsy store and within 2 months started making $18,000 months. Meaghan Paris is the owner and founder of Design Undone candles, an Etsy store and also an e-commerce & sub box business on Shopify.
Meaghan was the first student who enrolled in The Subscription Box Launch Academy, my signature course that teaches people how to start and launch their dream subscription box businesses. Within a few months of taking my course she launched not one, but two subscription box businesses. As a way to increase profits for the boxes she decided to start making her own candles, and this is where the story gets juicy. To learn more about her journey on Etsy and $18,000 months, you will have to tune in.
Here are some other key takeaways from this episode:
- How to get more sales on Etsy
- Tips on how to create your marketplace to drive crazy traffic
- How to get amazing scroll stopping product photos for Etsy
- How to leverage Etsy SEO
- How to find product ideas based on Etsy trends and what consumers actually want to buy
- Her #1 place to get referral traffic to her Etsy store
- A fool proof system for running Etsy ads.
My Programs
JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY
Click Here to Learn More about Slay & Scale
If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today.
DOWNLOAD MY FREE RESOURCE
If you want to learn more, be sure to download my new FREE GUIDE which walks you through HOW TO INCREASE YOUR WEBSITE CONVERSION RATE.
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
Connect with Meaghan:
https://www.etsy.com/shop/DesignUndone
https://www.instagram.com/designundonecandles/
meaghanparis@gmail.com
Tuesday Jan 26, 2021
Tuesday Jan 26, 2021
Welcome to the 13th episode of The 6 Figure Product Business Podcast.
Today we’re talking with Shelby Fowler, the Facebook and Instagram ads genius behind Fempire Media. She started Fempire Media, an ads agency, in 2019 after freelancing as a digital marketer for years. She is passionate about serving clients, teaching ads, and encouraging her team. In late 2020, she launched Fempire Ads Academy to empower female Entrepreneurs to run their own profitable Facebook and Instagram ads.
Outside of business, Shelby is a mom of 2 girls, a crazy-awesome cook, lover of real housewives (and all things Bravo), and true crime fan.
If you are curious if Facebook ads are a good fit for your business, how to get started or what types of ads run best for ecommerce, then this episode is a must have for you.
Here are some other key takeaways from this episode:
- Why do ecomm or sub boxes need to use ads?
- When should someone start running ads on their own verse not running ads
- What type of daily budget do you recommend for someone who has a low budget?
- Recommended ad types, like conversions verse traffic builders
- How are ads in 2021 different than previous years? What’s changed in 2021?
- What do listeners need to know about running their own ads?
- What should listeners know before hiring someone to run their ads? How do they pick someone?
Shelby Fowler is a Facebook and Instagram ads expert, creator of Fempire Ads Academy, lover of reality tv, and the founder and CEO of Fempire Media.
You can find Shelby at Shelby@FempireMedia.com
FempireMedia.com
@lifewithshelby on Instagram
Enter to win a free 60 minute marketing strategy ($500 Value):
Want the chance to win 60 minutes with me?
Step 1: Subscribe to the Podcast
Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Jan 19, 2021
Tuesday Jan 19, 2021
Welcome to the 12th episode of The 6 Figure Product Business Podcast.
In this episode we are talking about something that is so near and dear to my heart- starting a subscription box business. I share 4 easy steps to help you get started in turning your subscription box dream into a reality If you’ve been dreaming of starting a subscription box business, then this episode is perfect for you.
Here are some other key takeaways from this episode:
- How to come up with your idea, niche and ideal customer
- The 2 best website platforms to use to make life easy for you
- How to come up with the right packaging and specific types of boxes
- Some pre-launch tips to get create visibility before you launch
This episode was brought to you by my signature course, The Subscription Box Launch Academy- an online course that teaches you how to create and launch your dream product business the right way! Enroll today for as little as $200 down at: https://marketing-by-kerrie.mykajabi.com/Subscriptionboxlaunch
Join my FREE webinar to learn how to Nail Your Subscription Box Idea- to Create a Profitable Product Your Ideal Customers are Dying To Buy!
January 26th at 5:00 PST, Register Here. Spaces are limited.
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Jan 12, 2021
Tuesday Jan 12, 2021
Welcome to the 11th episode of The 6 Figure Product Business Podcast.
In this episode we are talking about the #1 thing that can actually make or break your business if you implement it or don’t implement it into your life- selfcare! Selfcare is hands down one of the most important things you can start practicing for yourself and your business. This is truly even more important if you are a mompreneur, juggling both kids, family life and your business.
In this episode, Lindsay Burns joins us on a selfcare journey! We dive into topics like:
- Why taking care of your own well-being is an important key to your success as a business owner/entrepreneur
- How to create more time in your day so that you can create a bigger impact with your business
- Why habits and systems, the same ones that are beneficial in business, are vital to your ability to create impact... and how to make them last!
Follow Lindsay Burns:
www.instagram.com/lifechanginglinds
www.lifechanginglinds.com
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program
Enter to win a free 60 minute marketing strategy ($500 Value):
Want the chance to win 60 minutes with me?
Step 1: Subscribe to the Podcast
Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
Wednesday Jan 06, 2021
Wednesday Jan 06, 2021
EASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops
Grab this instagram mini course for just $99
https://marketing-by-kerrie.mykajabi.com/instagram
$99
Welcome to the 10th episode of The 6 Figure Product Business Podcast.
In this episode we are diving into another one of my absolute favorite channels for growing an ecomm or subscription box biz- Instagram. Instagram is by far the easiest place for you to make sales but it’s essential your profile attracts and appeals to your ideal customers so it’s easy to sell and you make it crystal clear what you sell and who it’s for so you don’t repel people away and you attract the right people who want exactly what you sell.
In this episode, we’ll break down what a bio is, how to write one, and some cool Instagram bio tricks. But most importantly, we’ll give you some Instagram bio examples you can use for your inspiration.
Here are some other key takeaways from this episode:
- What your Instagram profile is and why it’s essential that you create a profile that attracts and not repels your ideal buying customers
- How to craft the perfect profile name, bio and call to action that speaks clearly to ONE ideal customer and gets them to want to buy from you right away.
- Three step-by-step ways you update your profile right now
- A deep dive into 5 instagram business profiles where I walk you through the things they did right, wrong and where they could have improved so you can use these as inspiration for your accounts.
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program
Enter to win a free 60 minute marketing strategy ($500 Value):
Want the chance to win 60 minutes with me?
Step 1: Subscribe to the Podcast
Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Welcome to the 9th episode of The 6 Figure Product Business Podcast.
Today we’re talking with Jeannie North, the brand and marketing genius behind the popular pet brand, Ripley and Rue. She started a pet brand after her two dogs and designs premium dog goods and human apparel. Jeannie has mastered the art of standing out in a saturated niche as her business has skyrocketed over the past 4 years. Her instagram account has more than 115,000 followers, her brand has been featured on websites like buzzfeed, modern dog magazine and more. She combines the art of design & unique products and this translates into a brand with loyal superfan customers.
If you are a new brand that is struggling to really stand out in a saturated market with loads of competitors, then this episode is a must have for you.
Here are some other key takeaways from this episode:
- A little background (and banter) around how I first met jeannie and how she quickly became my “business bestie”in the pet industry
- How to create visibility for your business and how to stand out in a saturated niche
- Some of the key channels she drives traffic to her shopify store
- The #1 shopify app that generates revenue for her business (P.S. its likely not something you’ve even heard of)
- Tangible tips you can implement today to elevate your visibility.
Follow Ripley and Rue on Instagram @ripleyandrue
Snag some of her amazing dog and dogmom products by visiting www.ripleyandrue.com.
Use Code: KENNEDY10 for 10% off
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program
Enter to win a free 60 minute marketing strategy ($500 Value):
Want the chance to win 60 minutes with me?
Step 1: Subscribe to the Podcast
Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Dec 15, 2020
Tuesday Dec 15, 2020
Welcome to the 8th episode of The 6 Figure Product Business Podcast.
Today we’re talking about how to create a high end brand for your product business. I’m thrilled to have branding and marketing expert, Latesha Lynch join us today. She teaches entrepreneurs how to elevate their branding to charge more for products and services.
For e-commerce and subscription box businesses, branding translates over to your packaging, your website, your look and feel and it makes a huge difference when it comes down to your customer experience and how you can charge more money for your products- so pay attention today:)
Whether you have an existing brand that needs a little branding makeover or you are looking to create an epic customer experience by improving your brands look and feel, then this episode is a must have for you.
Here are some other key takeaways from this episode:
- Why an e-commerce brand needs to care about their branding
- What features make a brand high-end
- How the e-commerce market is evolving and lux brands are becoming more of the norm
- How you can update your packaging to appeal to your ideal customers
- How creating an elevated brand can improve customer experience, which leads to more $$$
- Tangible step-by-step tips you can do today to improve your brand
Latesha Lynch
Follow Latesha on Instagram @atelierlatesha
Join her free 5 day Instagram branding makeover challenge
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program
Enter to win a free 60 minute marketing strategy ($500 Value):
Want the chance to win 60 minutes with me?
Step 1: Subscribe to the Podcast
Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Dec 08, 2020
Tuesday Dec 08, 2020
Welcome to the 7th episode of The 6 Figure Product Business Podcast.
In this episode we are diving one of my favorite marketing channels- email marketing and list building. Email marketing is another widely misunderstood channel, yet insanely effective in driving massive sales. Email marketing statistically has one of the highest ROI of any platforms, which is why you need to be on this today. I like to think of email marketing as the “passive income” machine of the ecommerce space as you can literally make $$ while you sleep. We are talking about the power and importance behind growing your email list, why you need to have it and some step-by-step strategies you can implement today to start growing your email list. If your email list is under a few thousand then this episode is perfect for you.
Here are some other key takeaways from this episode:
- Featured Shopify e-commerce client spotlight- How they generated ⅓ of their November 2020 revenue from email marketing alone.
- Why it’s essential for your business health to grow your own email list
- How you can make $$$ while you sleep using email marketing automations
- Six step-by-step ways you can start implementing today to growing your email list.
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program
Enter to win a free 60 minute marketing strategy ($500 Value):
Want the chance to win 60 minutes with me?
Step 1: Subscribe to the Podcast
Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
Welcome to the 6th episode of The 6 Figure Product Business Podcast.
In this episode we are diving into the powerful world of Pinterest. Pinterest is THE most underutilized and misunderstood platform. It’s an absolute powerhouse for product business to drive free traffic, sell products and build massive brand awareness. Did I mention that you can SELL YOUR PRODUCTS directly on Pinterest. If you want to create massive visibility (aka get your gorgeous products in front of customers eyes) for your ecommerce or subscription box business, then your mind is about to be blown by its power.
Here are some other key takeaways from this episode:
- Featured Shopify e-commerce client case study- 404,000 monthly viewers and more than 4000 website visitors per month from Pinterest alone
- Why your shopify or subscription box, etsy shop needs to be on Pinterest today
- The powerful demographic of Pinterest users ( aka 80% female with disposable income)
- How to connect your Shopify account with Pinterest to sell your products
- Quick ways to get started today on Pinterest
This episode was brought to you by my Pinterest course, Pinterest for Business 101. A mini course you can netflix and binge watch in a few hours and will give you all the tools and strategy to use Pinterest the right way today. Learn More By Clicking Here and take 50% off the course with code 6FIGUREPINTEREST (exclusive for my amazing podcast supporters like you)
Free Guide: Beginners Guide to Pinterest Freebie
Where You Can Find Me:
Don’t Forget to Subscribe to the Podcast and leave me a review
Follow Kerrie on Instagram