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How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Episodes
Tuesday May 07, 2024
Tuesday May 07, 2024
In this episode, I share my experience of working with a branding agency to create the visual branding for my new dog poo bag company, Amusejoy Poo Bags. I deep dive into the importance of visual branding in a saturated market and explain why I chose to work with professionals instead of DIYing it. I discuss the process of working with the agency, the importance of clear communication and deadlines, and the level of detail and perfection we achieved. I also highlight the incorporation of my dogs into the branding and the impact of purpose-driven branding
Takeaways
- Visual branding is crucial in a saturated market to differentiate your brand from competitors.
- Working with a professional branding agency can ensure a high level of detail and perfection in your branding.
- Clear communication and adherence to deadlines are important in the branding process.
- Incorporating personal elements, such as pets, can add uniqueness and personality to your brand.
- Purpose-driven branding, such as donating a portion of sales to a cause, can attract customers and create a cult-like brand.
LInks Mentioned:
Amusejoy Poo Bags- follow on Instagram & Tiktok
www.instagram.com/amusejoypoobags
https://www.tiktok.com/@amusejoypoobags
Duocollective.com
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
In this insightful episode, we sit down with Julia Winter, the creative force behind the jewelry brand Jewel Ya. As she marks over two decades in the industry. Julia shares her journey from a corporate career to founding and nurturing her own jewelry business. She delves into the challenges of starting from scratch, evolving with the digital age, and maintaining a connection with her customers through email marketing. Julia's story is a testament to perseverance, customer focus, and the importance of continuous learning in building a lasting business.
Key Points Covered:
- The Journey Begins: Julia recounts her transition from a corporate career to chasing her passion for jewelry design. With a modest investment and a desire for work-life balance, Julia's story starts with trunk shows in her dining room and evolves into a nationwide presence.
- The Evolution of a Jewelry Brand: Over 21 years, Julia navigated the shift from in-person sales and wholesale to embracing the digital transformation. She highlights the initial challenges and learning curves of moving her business online and how it has expanded her reach.
- Customer Focus and Email Marketing: Julia emphasizes the significance of listening to customers and adapting based on their feedback. She champions email marketing as her most effective communication tool, providing a direct line to her audience and fostering a community around her brand.
- Perseverance Through Ups and Downs: Reflecting on her journey, Julia acknowledges the moments of doubt but underscores the drive to persevere. Her dedication to her business, combined with the necessity of earning a living, propelled her forward even when faced with obstacles.
- Advice for New Entrepreneurs: Julia offers sage advice for those starting their entrepreneurial journey. She stresses the importance of being customer-driven, persevering through challenges, and the invaluable role of continuous learning and adaptation.
Closing Thoughts:
Julia Winter's entrepreneurial journey is a masterclass in building a business with integrity, creativity, and resilience. Her story inspires aspiring business owners to stay true to their vision, listen to their customers, and embrace the journey's highs and lows with perseverance and grace.
Follow Julia:
www.Jewelya.com
www.instagram.com/jewelyadesigns
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her inspiring journey, the pivotal moments that shaped her path, and her aspirations for the future. We also explore the impact of media features on her business and the potential of branching into reality TV.
Featured Guest: Amanda Shaw, Founder of The Bark Day Planner
Key Points Covered:
- Amanda's Transition from Science to Entrepreneurship: Discover how Amanda's love for dogs and a DIY party for her golden doodle Teddy sparked a groundbreaking career shift.
- Building The Bark Day Planner: Learn about the challenges and triumphs of starting a pet party planning business, from DIY beginnings to creating a distinctive brand identity.
- Expanding into Products: Amanda discusses diversifying her business with pet party boxes, acquiring Buster's Party Shop, and the challenges of navigating product-based business dynamics.
- Navigating Setbacks: From difficulties with Etsy to personal health challenges, Amanda shares how resilience and creativity helped her overcome obstacles.
- Media Features and Visibility: Amanda highlights how being featured on ABC and other media outlets significantly boosted her business and the importance of building credibility.
- Future Aspirations: From expanding her team to dreaming of starting a rescue and possibly landing a reality TV show, Amanda shares her ambitious vision for the next five years.
Valuable Takeaways:
- Leap of Faith: Amanda's journey underscores the importance of following your passion, even when it means leaving a secure career path.
- Brand Identity Matters: Investing in professional branding can transform your business and connect you with your ideal clients.
- Media Power: Strategic media features can catapult your business into the spotlight, enhancing credibility and attracting a wider audience.
- Resilience is Key: Facing and overcoming setbacks is part of the entrepreneurial journey. Persistence and adaptability are crucial for long-term success.
Where to Find Amanda Shaw and The Bark Day Planner:
- Website: www.thebarkdayplanner.com
- Instagram: @TheBarkDayPlanner
Closing Thoughts:
Amanda Shaw's entrepreneurial path is a testament to the power of passion, resilience, and the willingness to embrace the unknown. Her story not only inspires pet lovers but also budding entrepreneurs to pursue their unique visions, no matter how unconventional they may seem.
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Wednesday Apr 17, 2024
Wednesday Apr 17, 2024
Grab a website audit https://www.kerriefitzgerald.com/audit
In this bonus episode, Kerrie shares new services that she is offering, specifically focusing on website audits. She explains that she is trimming down her current business and only offering services that are fun for her. Kerrie also discusses her experience with burnout and how it has made her reevaluate her workload. She highlights two areas she excels in: marketing and growth strategy, and website design. She introduces the website audit service, explaining what it includes and who it is for.
Takeaways
- It's important to only offer services that are enjoyable and fun for you.
- Burnout can lead to reevaluating your workload and making changes to prioritize self-care.
- Kerrie excels in marketing and growth strategy, as well as website design.
- The website audit service helps businesses identify and fix issues with their websites to improve conversion rates and customer experience.
- The service is beneficial for those who are aware their website needs improvement but don't know how to fix it or can't afford a full website redesign.
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
Grab a website audit https://www.kerriefitzgerald.com/audit
In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to becoming an entrepreneur, her passion for fashion, and her evolution into a website design guru. Discover the insights and strategies behind creating successful Shopify stores, understanding your customer, and why investing in your website is crucial for your business. Featured Guest: Sarah Jansel, Founder of Jansel & Co.
Sarah’s journey from fashion enthusiast to Shopify expert highlights the importance of following your passions and the impact of a well-designed website on your business. Her company, Jansel & Co., not only builds websites but creates experiences that reflect the heart and soul of the brands they work with. Whether you’re starting out or looking to elevate your online presence, Sarah’s insights underscore the value of professional design in achieving your business goals.
Key Takeaways:
- The significance of understanding the story behind your brand and weaving it into your website.
- The common pitfalls of DIY website design and how it can impact your business.
- Why a professional, cohesive website is crucial, especially for luxury or high-end products.
- An overview of Jansel & Co.’s comprehensive services, from branding to website design and beyond.
- Sarah’s ideal clients and how her team tailors the process to meet their unique needs.
Follow Sarah Jansel
- Website: www.janselandco.com
- Instagram: https://www.instagram.com/sarahjansel/
- Instagram 2: https://www.instagram.com/janselandco/
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Timestamps:
- 0:00 - Introduction to Sarah Jansel
- 2:47 - Sarah’s transition from corporate to entrepreneurship
- 5:30 - The story behind Sadie and Sari, Sarah’s fashion boutique
- 7:17 - What makes Jansel & Co.’s process unique
- 10:37 - Common mistakes Shopify store owners make
- 14:06 - The importance of a well-designed website
- 18:25 - How Jansel & Co. approaches client projects
- 20:42 - Ideal clients for Jansel & Co. and the process of working together
- 27:00 - Where to find Sarah and learn more about Jansel & Co.
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
Grab a website audit https://www.kerriefitzgerald.com/audit
Ok listen up my friends, after 8 years of having my own ecommerce and product based businesses, working with 500+ students and clients, I’ve identified 3 main problems most ecomm shop sare facing each and every day. These problems are what is holding you back from growing your business. In this week’s episode of Ecommerce Society podcast I’m breaking down the top 3 biggest problems and bottlenecks that are holding back your business from growth.
This episode is brought to you by Mappe- an AI powered software that takes the guesswork out of growing your ecommerce business,
Join the early access email list to Mappe
www.mappe.io
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Apr 02, 2024
Tuesday Apr 02, 2024
Grab a website audit https://www.kerriefitzgerald.com/audit
I’m starting a new product based business, called Amusejoy Poo bags and I’m sharing all the details about my new business, including why I decided to start a new business and all the dirty details in between. On Instagram you submitted a bunch of questions about my new venture and I’m answering them here. I cover questions such as, why are you starting a dog poop bag business, how much money are you spending on the launch, why dog poop, how are you building this business differently than your first…. And more.
Follow Amusejoy Poo Bags on Instagram & Tiktok
https://www.instagram.com/amusejoypoobags/
https://www.tiktok.com/@amusejoypoobags
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
In this conversation, Christine from The Magnolia Firm shares insights on how to prepare a business for sale. She emphasizes the importance of reputation, reviews, and brand awareness in attracting buyers. Christine also discusses the value of having a team and recurring revenue in a business sale. She provides tips on building systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit. Christine highlights the need to plan an exit strategy and avoid burnout or health issues. She also mentions platforms for listing a business for sale and the target market for selling digital brands. Christine concludes by discussing her book 'Get Acquired' and the characteristics of an ideal e-commerce business for sale.
Takeaways
Building a strong reputation and brand is crucial for attracting buyers and increasing the value of a business.
Having a team and recurring revenue are valuable assets in a business sale.
Creating systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit are important steps in preparing a business for sale.
Planning an exit strategy and avoiding burnout or health issues are essential for a successful business sale.
Platforms like Flip, BizBuySell, and Empire Flippers can be used to list a business for sale.
Digital brands, CRM integration agencies, digital marketing agencies, and production content studios are popular businesses in the market for sale.
Removing the founder's face from the business can be achieved through user-generated content, brand ambassadors, and team members.
Christine's book 'Get Acquired' provides a comprehensive guide to selling a business, covering everything from planning to execution.
Christine McDannell is the Principal and Lead Business Intermediary of The Magnolia Firm, a boutique M&A brokerage firm helping business owners achieve the perfect exit. She is passionate about all things business - especially helping entrepreneurs step into the next phase of life with their dream business exit.
Follow Chrsitine
The Magnolia Firm: https://themagnoliafirm.co
LinkedIn: http://linkedin.com/christinemcdannell
Instagram: https://www.instagram.com/themagnoliafirm
TikTok: https://www.tiktok.com/@themagnoliafirm
Facebook: https://www.facebook.com/themagnoliafirmco
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
Chapters
00:00 Introduction and Background
01:22 Experience as an Entrepreneur
03:03 Importance of Planning an Exit Strategy
04:01 Building a Strong Reputation and Brand
05:24 Creating Systems and Standard Operating Procedures
06:20 Securing Contracts and Recurring Revenue
08:29 Challenges of Selling a Business with Declining Revenue
10:51 Avoiding Burnout and Health Issues
12:00 Options for Selling a Business with Declining Revenue
13:42 Platforms for Listing a Business for Sale
15:59 Importance of Reputation and Reviews in a Business Sale
17:31 Value of Having a Team in a Business Sale
19:22 Target Market for Selling Digital Brands
22:26 Transitioning from Small Business Sales to Larger Transactions
23:43 Inspiration for Starting a SaaS Company
24:05 Overview of the Book 'Get Acquired'
27:13 Characteristics of an Ideal E-commerce Business for Sale
28:48 Strategies for Removing the Founder's Face from the Business
30:18 Where to Find Christine and the Book 'Get Acquired'
31:11 Conclusion
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today, MARCH OF 2024 I am officially starting my next product based business and I cannot wait to share the top 10 things I would do differently next time.
Takeaways
Takeaways
- Choose a product with high margins, solves a pain point, and can be put on a subscription service.
- Create a purpose or mission-based business to stand out and attract customers who want to support businesses that give back.
- Develop a clear marketing and visibility strategy from day one, including SEO, affiliate marketing, and PR.
- Diversify sales channels, such as Amazon, wholesale, and Etsy, to reach a wider audience.
- Hire a virtual assistant to outsource tasks like customer service and order fulfillment.
- Create standard operating procedures (SOPs) to document processes and make it easier to onboard new team members.
- Focus on word of mouth marketing and customer loyalty to generate repeat business and build brand evangelists.
- Humanize the business by sharing your story, showing your face, and involving customers in the brand.
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Chapters
00:00 Introduction
00:32 The Story of a Friend Closing Her E-commerce Store
01:53 The Option of Selling Your Business
04:21 Closing vs Selling Your Business
07:33 Selling Your Business on Shopify
10:16 Starting a Business with the Intent to Sell
14:46 Resources for Selling Your Business
17:00 Closing Your Business
19:16 Selling Starter Businesses
25:56 Closing Thoughts
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
In this episode, Kerrie discusses the option of selling your business instead of closing it. She shares the story of a friend who closed her e-commerce store and explains why she believes selling is a better option. Kerrie emphasizes the value of the assets and systems you have built in your business and how they can be attractive to potential buyers. She also provides resources for selling your business and encourages starting a business with the intent to sell. Kerrie concludes by discussing the benefits of selling starter businesses and reiterating the importance of owning your own platform.
Takeaways
Consider selling your business instead of closing it, as someone may be interested in buying it.
Assets like social media accounts, email lists, and customer reviews can make your business attractive to buyers.
Shopify is a valuable platform for selling your business, as you have control over your own website and traffic.
Starting a business with the intent to sell can be a strategic approach.
Flippa.com, BizBuySell, and EmpireFlippers.com are resources for selling your business.
Selling starter businesses can be a lucrative opportunity.
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Chapters
00:00 Introduction
00:32 The Story of a Friend Closing Her E-commerce Store
01:53 The Option of Selling Your Business
04:21 Closing vs Selling Your Business
07:33 Selling Your Business on Shopify
10:16 Starting a Business with the Intent to Sell
14:46 Resources for Selling Your Business
17:00 Closing Your Business
19:16 Selling Starter Businesses
25:56 Closing Thoughts