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How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Episodes
Tuesday Mar 05, 2024
Tuesday Mar 05, 2024
Crystalynn Shelton, a QuickBooks expert and CPA, shares valuable insights on using QuickBooks effectively for small businesses. She emphasizes the importance of proper training and avoiding common mistakes in QuickBooks. Crystalynn also provides tips for overcoming the fear of numbers and offers advice for DIY bookkeeping. She highlights the significance of staying on track with QuickBooks and setting up for success in the new year. Additionally, Crystalynn discusses how e-commerce businesses can leverage QuickBooks and provides information on where to find her and her services.
Takeaways
Proper training is essential for using QuickBooks effectively. Seek guidance from someone knowledgeable in the software to avoid common mistakes.
Don't be afraid of numbers. Understanding your business's financials is crucial for success. Simplify bookkeeping terminology to make it more accessible.
If you're not comfortable with bookkeeping, consider outsourcing to a professional. They can handle the tasks and provide valuable insights into your business's financial health.
Automate your bookkeeping as much as possible by connecting your bank and credit card accounts to QuickBooks. Use the QuickBooks app to easily track and categorize receipts.
Schedule regular time to review and reconcile your QuickBooks data. This will help you stay on top of your business's financials and make informed decisions.
Meet with a tax planner to ensure you're taking advantage of all available deductions and tax advantages for your business.
Chapters
00:00 Introduction and Background
03:00 The Importance of Proper Training in QuickBooks
06:00 Common Mistakes in QuickBooks
10:00 Overcoming the Fear of Numbers
13:00 Tips for DIY Bookkeeping
16:00 Keeping on Track with QuickBooks
19:00 Setting Up for Success in the New Year
29:00 Leveraging QuickBooks for E-commerce Businesses
32:00 Where to Find Crystalynn Shelton and Her Services
36:00 Conclusion
Follow Crystalynn
https://www.crystalynnshelton.com/podcasts
hello@crystalynnshelton.com
https://www.crystalynnshelton.com
/Facebook: https://www.facebook.com/crystalynn.shelton.5/
Linked In: https://www.linkedin.com/in/crystalynn-shelton-cpa-0943699 5/
Twitter: @CrystalynnPens
Instagram: @Crystalynn Shelton
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
In this episode, Kerrie discusses the decision-making process of DIYing versus hiring for various aspects of a business. She highlights the importance of knowing when to DIY and when to hire, considering factors such as time, expertise, and budget. Kerrie explores the pros and cons of both approaches, emphasizing the need for effective communication with service providers and the potential pitfalls of choosing the cheapest option. She shares personal experiences with DIYing a website and investing in visual branding, providing valuable insights and lessons learned.
Takeaways
Consider your business goals, budget, and available time when deciding whether to DIY or hire for a task.
DIYing can save money and provide an opportunity to learn new skills, but it may result in subpar results and wasted time.
Hiring professionals can save time, ensure quality results, and provide expertise, but it comes at a cost.
Beware of choosing the cheapest option, as it may lead to unsatisfactory outcomes.
Effective communication with service providers is crucial to ensure your vision is understood and implemented correctly.
Chapters
00:00 Introduction: DIYing vs Hiring
02:12 Knowing When to DIY and When to Hire
03:38 Pros and Cons of DIYing
08:12 Pros and Cons of Hiring
14:26 The Challenges of DIYing a Website
20:36 The Importance of Investing in Visual Branding
22:55 The Pitfalls of Choosing the Cheapest Option
26:31 The Importance of Effective Communication with Service Providers
28:20 Finding the Right Balance in Pricing
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation highlights the importance of pivoting and diversifying revenue streams in entrepreneurship. Julie shares her insights on separating personal identity from brand identity and the value of treating a brand as a persona. The conversation concludes with Julie's plans for the future and where to find her online.
Takeaways
Pivoting and diversifying revenue streams can be important for entrepreneurs who are looking for new challenges or opportunities.
Separating personal identity from brand identity can help entrepreneurs transition and sell their businesses.
Treating a brand as a persona can help create a distinct and memorable identity in the market.
Exploring new product ideas and platforms can be an exciting way to continue learning and growing as an entrepreneur.
Chapters
00:00 Introduction and Connection
02:21 Julie's Background and Entrepreneurial Journey
06:18 Starting Sparkle Hustle Grow
12:34 Selling Sparkle Hustle Grow and Transitioning
20:37 Julie's Current Ventures and Diversifying Revenue Streams
28:40 Exploring New Product Ideas
35:03 Separating Personal Identity from Brand Identity
36:15 Future Plans and Where to Find Julie
Follow Julie
https://www.subscriptionboxbasics.com.
www.instagram.com/subscriptionboxbasics
www.subscriptionboxbasics.com/launch Julie’s subscription box course
julie@subscriptionboxbootcamp.com
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches.
Takeaways
Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes.
Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas.
Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing.
Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story.
Chapters
00:00 Introduction and Question Submission Form
02:24 Deep Dive into Subscription Boxes
04:37 What is a Subscription Box?
06:23 Opportunity for Brand Visibility
09:08 Different Types of Subscription Boxes
10:24 Best Suited Products for Subscription Boxes
11:48 Mistakes in Pitching and Negotiating
51:50 Mistake: Not willing to negotiate on price
53:10 Stand out by customizing your pitch
55:28 Negotiating with marketing as leverage
57:27 Being scrappy and figureoutable
59:42 Leveraging marketing and creating exclusivity
01:00:10 Easy ways to pitch
01:02:08 Making a short and effective pitch
01:07:35 Summary: How to get into subscription boxes
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Thursday Feb 08, 2024
Thursday Feb 08, 2024
Hey there, fellow e-commerce enthusiasts! 👋 Ready to turbocharge your online business and send your revenue soaring? In this episode, I'm spilling the tea on how to skyrocket your average order value (AOV) and watch those sales numbers dance their way to the top!
🚀 Unlocking the Secrets of AOV: Ever wondered how to turn those browsers into buyers and get them to whip out their wallets with gusto? Look no further! I'm dishing out the three sacred keys to fattening up your bottom line: snagging new customers, coaxing old pals to splurge a little more, and the crown jewel – increasing that sweet AOV.
💡 The Power of Persuasion – It's All in the Conversion: Brace yourselves for a deep dive into the heart of e-commerce success. I'm talking about the nitty-gritty, the backbone of your online empire – your website design and conversion rates. It's where the magic happens, folks!
📦 Shipping Shenanigans and the Art of Abandoned Cart Rescues: Picture this: Your customers are all set to seal the deal, but then – bam! – those dreaded shipping costs pop up like a pesky roadblock. Fear not! I've got the ultimate playbook for you. Learn how to lure those abandoned carts back from the brink by tweaking your shipping rules and offering tantalizing free shipping thresholds. You're welcome!
Key Takeaways to Fuel Your E-commerce Odyssey:
- 🎯 Remember the Holy Trinity: New customers, bigger spends from your OG fans, and the golden goose – boosting that AOV.
- 🚚 Shipping Costs: The silent killer of conversions. Smash those barriers by offering free or discounted shipping.
- 💻 Foundations First: Nail your website design and conversion tactics for a sturdy e-commerce fortress.
- 🛒 Dive into the Cart Abyss: Uncover the mysteries of abandoned shopping carts and emerge victorious by fine-tuning your shipping strategies.
So, fellow hustlers, buckle up and get ready to take your e-commerce game to stratospheric heights! Tune in now for a masterclass in moolah-making maneuvers. Let's make some digital magic happen! 🌟
Chapters
00:00 Introduction: Three Ways to Make Money in Your Business
01:27 Chapter 1: Increasing Average Order Value (AOV)
03:22 Chapter 2: Analyzing Abandoned Shopping Carts
04:18 Chapter 3: The Impact of Shipping Costs on Conversion
08:07 Chapter 4: The Importance of Website Design and Conversion
10:22 Chapter 5: Focusing on Foundational Elements of E-commerce
15:24 Chapter 6: Adjusting Shipping Rules to Increase AOV
19:06 Chapter 7: Determining Average Order Value and Setting Free Shipping Threshold
23:20 Chapter 8: Creating Proper Shipping Rules and Updating Website
28:09 Conclusion: Action Steps and Feedback
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Say whaaaat- Yes I am starting two new businesses in 2024- one is a SaaS software company that will be a game changer for ecomm brands like you and the second business is a pet business which I am So stoked to share details with you soon. 2024 is the time for me to evolve and take my 8 years of knowledge in the ecommerce space and do something truly EPIC with. In this episode I however, share how scary the unknown is, how much of a beginner I”m feeling like again which can feel scary AF and a whole host of other things I’m feeling now as I make a huge transition in my business.
Tune in- this will be a great one.
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Wednesday Jan 31, 2024
Wednesday Jan 31, 2024
- Email marketing is an important owned platform and sales channel.
- Everyone, especially bulk senders, needs to update their email marketing with the new requirements from Gmail and Yahoo.
- The steps to update email marketing include having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy.
- Monitoring spam complaints and keeping spam rates low is crucial for email deliverability.
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of celebrating wins. She discusses the process of balancing production and marketing and her plans for scaling her business in the future. In this conversation, Maddie discusses her macaron business and her aspirations for its success. She talks about the challenges of setting up the business and the importance of proper preparation. Maddie mentions Last Crumb Cookies as an example of a successful business model. She shares her dream of having her macarons featured at Taylor Swift's birthday party. Maddie and Kerrie discuss the potential for her business to become a celebrity go-to brand. They also mention the success story of Milk Bar and Kerrie's personal experience with their products. Maddie provides information on where to find and buy her macarons, emphasizing their suitability as gifts. The conversation concludes with well wishes for Maddie's future success.
Takeaways
- Proper preparation and setup are crucial for the success of a business.
- Studying successful business models can provide valuable insights and inspiration.
- Having a dream or goal for the business can drive motivation and ambition.
- Collaborating with influential figures or becoming a go-to brand for celebrities can significantly boost a business's visibility and success.
- Learning from the success stories of other businesses can provide valuable lessons and inspiration.
- Consumables, such as macarons, make great gifts as they leave no clutter behind.
And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP
Or grab my new book, Customer Obsession
Follow Maddie along on her journey
Maddieaboutcake.com
www.instagram.com/maddieaboutcake
Grab a box of macarons for Vday! https://maddieaboutcake.com/collections/treats
15% off your first order when you sign up for email newsletter
Work With Me:
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
Welcome to this week’s episode of Ecommerce Society podcast.
In this episode we’re serving up the "5 Do's and Don'ts of Pitching the Media" – consider it your PR survival guide with PR pro- Amy Bartko of Chatterbox.
. You'll learn how to grab those reporters' attention without stepping on any PR landmines. Plus, they'll reveal the common mistakes people make when pitching their stories, so you can avoid those cringe-worthy blunders. Timing is everything in the world of PR, and they'll share their insights on when to release your story for maximum impact. And as a bonus, they'll spill the tea on adding PR as part of your organic marketing strategy. By the end of this episode, you'll be ready to conquer the PR game with style, finesse, and a sprinkle of sass!
In this episode we cover:
- Why pr gets a bad rap
- 5 Do's and Don't to Pitching the Media
- Mistakes people make when pitching
- The timing of your story
- Adding PR as part of your organic marketing strategy
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist
3. Sign up for email marketing society
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
Follow Amy
IG - @chatterboxprandmarketing/ FB - Chatterboxprandmarketing / website chatterboxbrands.com
Gift: https://chatterbox.mykajabi.com/free
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
Welcome to this week’s episode of the Ecommerce Society podcast.
In this episode, I’m diving into the four fierce stages of an e-commerce funnel. First up, it's the "Awareness" stage – think of it as the virtual catwalk where you strut your stuff to grab your audience's attention. Your fabulous products need to dazzle and shine like a superstar!
Next, we sashay into the "Interest" stage. This is where you turn those curious onlookers into potential shoppers by showcasing your goods in all their glory. It's all about making them want more – like the fashionista they secretly aspire to be.
Now, darling, it's time for the "Desire" stage. Here, you fan the flames of desire, making them crave your products like the latest trend. It's like turning window shoppers into VIPs at the most exclusive boutique in town!
Finally, we hit the "Action" stage, where it's all about closing the deal. Your customers are primed and ready to click that "Buy Now" button faster than you can say "retail therapy." It's the grand finale of the e-commerce show, where you seal the deal and send them off with a fabulous purchase. Then we dive into the “Retention”stage, where you turn those customers into your brand evangelists.
Tune into the episode so you'll be strutting your stuff with a funnel that's fierce, fabulous, and undeniably profitable
And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP
Or grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist
3. Sign up for email marketing society
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com