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How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Episodes
Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
In this week’s episode of the 6 Figure Product Business Podcast …….
Everyday I get questions from product based entrepreneurs about how to grow their ecommerce business, how to market their business and pretty much everything and anything in between. Marketing & Visibility is something I have personally been doing for my own businesses or helping others do the same for 7+ years. In this episode we are featuring 5-6 questions asked from Carrie Reimers, founder of Sweary Carrie Designs, www.swearycarriedesigns.com.
Here are the specific questions she asked:
-
- How do we get our handmade products featured in subscription boxes?
- How do we track our SEO success - how do we know it’s working?
- I am interested in selling digital products, what platform do we sell on, is it worth it, and how do we get product photos for that?
- How do we grow a handmade business?
- 3 Tips for new entrepreneurs that you wish someone told you when you started
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
Links Mentioned:
Follow Carrie:
https://www.instagram.com/swearycarriedesigns/
https://neilpatel.com/ubersuggest/
WORK WITH ME
https://www.kerriefitzgerald.com/services
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Applications open to waitlist & public on June 28th, 2023- space is super limited.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
Tuesday Sep 05, 2023
Tuesday Sep 05, 2023
In this week’s episode of the 6 Figure Product Business Podcast we dive into Tips and Tricks to help manage your todo list, especially if you have a 9-5 job. As a first time product business owner, learning all the things all while working a 9-5 job, it can feel so overwhelming and time consuming. It can be super challenging having a 9-5, all while trying to take your handmade product business to that next level and Yill shares a ton of practical tips you can implement today, especially if you’re juggling a 9-5 job and a product-based business.
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
Follow Yill & Luminosa Vida Candles
www.instagram.com/luminosa.vida
WORK WITH ME
https://www.kerriefitzgerald.com/services
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Applications open to waitlist & public on June 28th, 2023- space is super limited.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
Tuesday Aug 29, 2023
Tuesday Aug 29, 2023
In this week’s episode of the 6 Figure Product Business Podcast I’m diving into the the transformative journey of a solo trip to Alaska's Brown Bear country with Natural Habitat's Alaska Bearcamp. This trip was magical and was hands down the BEST trip I’ve ever taken in my whole life. While this episode isn’t necessarily “business focused” I am sharing ten profound life lessons learned amidst the awe-inspiring wilderness and these can 100% be applied to your life.
I talk about everything from embracing things that make you feel alive, giving compliments to people, listening more than talking, stop waiting to do something you’re dreaming of doing and sitting quiet and marveling over nature…….so much more.
Join us as we delve into these invaluable life lessons that emerged from a solo expedition to Alaska's wild, where brown bears roam and nature's beauty captivates the soul. Whether you're an adventurer at heart or seeking insights to enrich your everyday life, this episode offers a profound and heartfelt perspective on embracing the world around us.
Here is a link to Natural Habitat Adventure’s Alaska Bearcamp trip- https://www.nathab.com/alaska-northern-adventures/lake-clark-bear-viewing-camp/
If you have questions about it or wonder if its for you- send me a DM and let’s chat. www.instagram.com/kerrie.a.fitzgerald
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
WORK WITH ME
https://www.kerriefitzgerald.com/services
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
Tuesday Aug 22, 2023
Tuesday Aug 22, 2023
Have you ever been curious how to take an idea from your head that feels pretty dang complex and bring it to life. This is exactly what Stormy Hinkle (founder of Beauty Binder) did to bring her gorgeous Beauty Binder Makeup Organization System to life! Beauty Binder is THE ULTIMATE BEAUTY ORGANIZER that lets you Say good-bye to makeup chaos and hello to luxurious organization. Eliminate clutter. Save precious time. Enjoy your makeup routine again!
She created this from scratch from creating prototypes, to multiple version of manufacturing to bringing the product to life and selling on multiple sales channels including Amazon, all while working a 9-5 job and raising 4 children #supermom. Stormy is a single mom of four teenagers and a full-time court stenographer. After 22 years at her day job, she decided to create the makeup organization solution she was looking for. Beauty Binder took three years and 7 prototypes to create.
In this episode we dive into:
- From paper prototype to patented and trademarked idea, how she brought this visionary and unique product to life
- The initial ways she took action and got started on creating the product from scratch
- Creating the product prototype
- The mistakes she made with her manufacture and the step-by-step process she took to find the “right” manufacturer overseas
- Why failure and setbacks are some of the best gifts we are given
- The Patent process
- The Trademark process
- Worst mistakes she made with her business
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
Follow Stormy & Beauty Binder
https://beautybinder.com/
https://www.instagram.com/beautybinderorganizer/
WORK WITH ME
https://www.kerriefitzgerald.com/services
Join waitlist for winning website converter bootcamp
{waitlist gets you $100 off}
https://www.kerriefitzgerald.com/websitecamp
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Applications open to waitlist & public on June 28th, 2023- space is super limited.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Tuesday Aug 15, 2023
Tuesday Aug 15, 2023
In today's episode, we have Jenny Tse, the visionary behind Sipping Streams Tea Company, a thriving million-dollar tea business. Join us as we uncover Jenny's secrets to success and gain valuable insights into the world of tea entrepreneurship and navigating the Challenges of Starting a Tea Business. Jenny Tse was born in Hong Kong and raised in Fairbanks, Alaska. As the founder and owner of Sipping Streams Tea Company, they have won international awards and started the first ever geothermal powered tea farm in the world.
We dive into the specific topics:
- Why Jenny decided to start a tea business and what her early days looked like
- How she got her tea brand into one of the biggest food retailers in the USA!
- The #1 thing she did to massively expand her brand into a million dollar business
- The initial hurdles Jenny faced when starting her business, the importance of market research and understanding customer preferences.
- How she gained insights into overcoming obstacles and building a solid foundation for growth.
- Tips for new ecommerce business owners that can help grow your business and build traction
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
Follow Jenny
https://www.sippingstreams.com
www.Instagram.com/sippingstreams
To learn more about tea, subscribe to our Sipping Streams Youtube Channel: https://youtube.com/@sippingstreams
WORK WITH ME
https://www.kerriefitzgerald.com/services
Join waitlist for winning website converter bootcamp
{waitlist gets you $100 off}
https://www.kerriefitzgerald.com/websitecamp
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Applications open to waitlist & public on June 28th, 2023- space is super limited.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
Tuesday Aug 08, 2023
The Power of Your Story & Why You Need To Share Yours To Magnify Your Brand
Tuesday Aug 08, 2023
Tuesday Aug 08, 2023
In this week’s episode of the 6 Figure Product Business Podcast I’m sharing how to leverage the power of your story and why sharing it with your audience creates the utmost connection and can turn browsers into customer superfans!
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
WORK WITH ME
https://www.kerriefitzgerald.com/services
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Applications open to waitlist & public on June 28th, 2023- space is super limited.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
In this week’s episode of the 6 Figure Product Business Podcast, we’re chatting with Pinterest guru Kate Ahl of Simple Pin Media.
Kate is the owner and founder of Simple Pin Media where she and her team help manage Pinterest accounts, over 700 to date, for small businesses nationwide. She’s also the host of the popular Simple Pin Podcast where she shares Pinterest marketing advice using data-driven results. Her passion is to help small businesses keep it simple, be authentic, and pin with purpose.
In this episode we dive into:
- How can product based/ecommerce businesses leverage Pinterest for both traffic & selling products
- Pinterest’s new push to become America’s shopping mall
- The best way to create an awareness funnel using Pinterest
- How effective are Pinterest ads? is there a specific type you recommend
- Which ecommerce industries NEED to be on pinterest?
- What are the best strategies you see product brands doing on Pinterest to create massive brand awareness and to drive traffic
Follow Kate
Listen to Kate’s Podcast- Simple Pin Podcast
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
WORK WITH ME
https://www.kerriefitzgerald.com/services
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Applications open to waitlist & public on June 28th, 2023- space is super limited.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
In this week’s episode of the 6 Figure Product Business Podcast, we’re chatting with Etsy superstar Lauren Keplinger, founder of Funky Monkey Children baby blankets and host of the product biz podcast- Crickets to Cha-Chings podcast. She is dishing all the dirt about Etsy and how she has leveraged the Etsy platform to make mega money for her children’s baby blanket business.
In this episode we dive into:
- Things people can do to make it easy for customers to discover your products
- How to figure out the correct SEO words that you can use on your Etsy products so they can discover you so much better
- Why listening to your customers and playing “detective” to jump into their brains so you understand how they search for products on the Etsy platform
- Which tool Lauren loves or hates for Etsy SEO
- How to follow Etsy’s rule to keep the platform happy & make profit for you!
- Leveraging Etsy to build Customer Loyalty
- The easiest ways to get your Etsy customers to buy directly from YOUR website the second time around
- The easiest email marketing integration and how to ask your customers to buy from your website instead of Etsy platform
- Common funnel and conversion issues that most ecomm brands have and why Etsy is the best workaround because they have a built in audience
Lauren Keplinger started selling online in 2012, and has since built her monogrammed baby shop to just under a million dollars in sales. In 2018 she started LaurenKeplinger.com and the Crickets to Cha-Chings podcast, where she teaches other entrepreneurs
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
Follow Lauren
https://www.etsy.com/shop/FunkyMonkeyChildren
https://www.laurenkeplinger.com/
www.instagram.com/lauren.keplinger
WORK WITH ME
https://www.kerriefitzgerald.com/services
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Applications open to waitlist & public on June 28th, 2023- space is super limited.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
In this week’s episode of the 6 Figure Product Business Podcast we dive into all thing, in person markets and how to create a successful strategy for your business leveraging in person markets with Taylor Sloop, founder of Engineered Artistry. In this episode, we explore the dynamic realm of physical markets and uncover the secrets to success, from booth setup and customer engagement to maximizing sales and building brand loyalty.
Taylor Sloop is a knitter, business owner, PhD candidate and founder of Engineered Artistry, a fiber arts business providing women with the final piece to turn their house into a home or the perfect accessory to cap an outfit. If you’re looking for a gorgeous Christmas stocking for your mantle or for a gift- check out Taylor’s shop and she’s having a Christmas in July sale- https://engineeredartistry.art/
In this episode Taylor shares amazing tips on:
- How to find the perfect market for your business
- The art of the booth setup and how to set up your booth to drive the maximum traffic
- Best ways to determine if it's successful and your ROI
- And so much more!
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
WORK WITH ME
https://www.kerriefitzgerald.com/services
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Applications open to waitlist & public on June 28th, 2023- space is super limited.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
Follow Taylor & Engineered Artistry
taylorsloop@engineeredartistry.art
@engineeredartistry on Facebook, Instagram, and Pinterest
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
In this week’s episode of the 6 Figure Product Business Podcast I’m diving into a powerful story of transformation and success. Our guest, Sarah Coppersmith, founder of jewelry brand Essbe, shares her personal journey of overcoming business struggles and making a strategic decision that changed everything. Sarah reflects on the initial struggles faced by her jewelry business and the pivotal moment when she decided to reassess her business strategy which led to massive growth in the business.
Sarah Brithinee is the founder of Essbe, a jewelry brand specializing in high quality jewelry pieces as well as permanent jewelry. As a true Capricorn, she knew from a young age that she wanted to own her own business, just like her entrepreneurial parents. After a few years of hustling and feeling burned out in LA, she moved back home and took over a wedding video startup. During her 4-year stint, she started a blog and YouTube channel as a creative outlet, which eventually led her to launch Essbe — inspired by a random dream about making bracelets. She believes it’s more than just clothing and jewelry, it’s about the confidence you feel when you’re wearing something that fits perfectly and shows off your personality. Her mission is to empower women, create pieces that make you feel beautiful just the way you are, and inspire others to pursue their dreams.’
Follow Sarah & Essbe:
sarah@shopessbe.com
WORK WITH ME
https://www.kerriefitzgerald.com/services
-
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more.
Applications open to waitlist & public on June 28th, 2023- space is super limited.
Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!
Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
{Free Download}
10 Must Have Emails You Need To Send To Your List
{Free Video Training}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Increase Your Website Conversion
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com